CRM & customer management software for food and retail
Customer
Rep
Type

Wholesale & Retail CRM

Centralise all your customer management in Supply'd, eliminating the need for multiple systems and delivering complete control from any device. Easily add and edit customers, define contacts and their notifications, manage multiple locations, and create handy pantry lists of favourites for seamless order entry. Apply credits automatically, set payment terms and methods, and monitor credit holds—all in one place. Gain valuable insights with reports on sales, margins, and dormant customers, and seamlessly integrate with popular accounting and marketing platforms like Xero, MYOB, QuickBooks, MailChimp, and MailerLite. With Supply'd customer management software, customer management becomes simpler, smarter, and fully connected.

Customer
Product
Type
NEW

Pipeline & Lead Management

Track and manage leads directly within Supply’d customer management software — no need for separate spreadsheets or CRM tools. Log call notes, set follow-up dates, send quotes, and apply custom pricing before a sale is made. Store contact details for individuals and businesses in one place, and assign them to the right team or rep. When the time comes, convert leads to customers in a single click, carrying all their details across — no double entry, no lost info.

05/12/2025
O443620
$1,147.00
ORDER PLACED
05/12/2025
0443619
$1,647.98
ORDER PLACED
05/12/2025
O443618
$1,353.77
ORDER PLACED
05/12/2025
O443617
$1,603.11
ORDER PLACED
05/12/2025
O443616
$322.27
ORDER PLACED
05/12/2025
O443615
$241.28
ORDER PLACED

B2B & B2C Sales Orders

Supply'd customer management software streamlines your order management by simplifying sales orders for B2B and B2C, automating delivery and invoice dates, and applying customer-specific pricing. Easily generate and customise invoices, accept secure payments, and track inventory batches end-to-end. Customers can place orders through their free Supply'd Lite accounts, while you centralise all order data and sync with accounting and shipping platforms like Xero, MYOB, and Shippit.

05/12/2025
O443620
$1,088.00
ORDER PLACED
05/12/2025
0443619
$1,730.76
ORDER PLACED
05/12/2025
O443618
$220.54
ORDER PLACED
05/12/2025
O443617
$1,012.28
ORDER PLACED
05/12/2025
O443616
$1,660.77
ORDER PLACED
05/12/2025
O443615
$803.55
ORDER PLACED
NEW

AI Smart Order Inbox

Powered by Supply'd Intelligence

Smart Order Inbox lets your customers email their purchase orders as PDFs, and Supply'd Intelligence takes care of the rest—automatically reading the order, extracting key details, and creating a sales order ready for review. It’s a faster, smarter way to capture inbound orders without manual data entry, saving time, reducing errors, and keeping your sales orders flowing effortlessly.

NEW ORDER
Product
Qty

Sales Rep App & Activity Logs

Empower your sales team with Supply'd customer management software, giving them the tools to manage customers, place orders on the go, and eliminate redundant work. Set access levels for each rep, and enable them to present product catalogues directly from their mobile devices or tablets. Schedule and track call times, log detailed notes and photos, and use the Supply'd PDA Scanner for seamless in-store order creation. With Supply'd, your reps gain the clarity and control they need to elevate customer service and boost sales performance.

Customer
Group
Type

Customer Groups

Organise your customers effortlessly with Supply'd’s customer groups, making filtering, reporting, and tailored pricing simpler than ever. Create and edit groups from any device, define which customers belong, and automatically apply group-specific pricing on every order. With Supply'd customer management software, managing your customer base becomes more efficient, targeted, and profitable.

Customer
Product
Discount

Complex Pricing Tiers

Effortlessly handle complex customer pricing with Supply'd’s flexible structures, enabling you to apply unique discounts across all products or focus on specific categories and items. Choose from percentage or dollar-off discounts, or completely override prices, and set these rules at either a customer or group level for full control. With Supply'd customer management software, managing intricate pricing arrangements becomes simpler, smarter, and perfectly aligned with your strategy.

NEW ORDER
Product
Qty

Supply'd Lite Wholesale Ordering

Empower your customers to order online with Supply'd Lite, saving you hours of manual data entry. Offer a branded registration link for quick setup, allowing customers to browse your full range—including pricing, ingredients, and nutritional information—and place orders at their convenience. Securely accept credit card payments, help customers manage favourites for easy re-ordering, and even tailor product visibility for specific groups. With Supply'd, online ordering becomes effortless, fast, and perfectly aligned with your business.

Learn more
Book a Supply'd ERP demo

Book a Demo Today!

Discover a transformative customer management system designed to simplify and streamline even the most complex business challenges, empowering you to operate with greater clarity and efficiency.

Book a demo

Integration made easy

Seamlessly integrate Supply'd customer management software with your current systems, enhancing cohesion and streamlining your business for greater efficiency.

Food Industries We Serve

Supply'd customer management software leverages our extensive expertise in the food and retail industries, combining it with cutting-edge technology to drive innovation.

Why Choose Supply'd ERP?

Our difference lies not only in what we offer but in how we approach the needs of food and retail businesses. We combine innovative technology with deep industry understanding to create tailored customer management software solutions that drive measurable impact.

  • One Platform

    Supply'd eliminates the need for multiple plug-ins or additional systems by offering a comprehensive, end-to-end platform tailored to the food and retail sectors. This streamlined approach reduces customer management inefficiencies, manual workarounds, and complexity.

  • Hands-On Support

    Unlike alternative customer management solutions with self-managed or automated support models, Supply'd provides responsive, human-centric customer service. You have direct access to decision-makers and proactive assistance, fostering trust and ensuring smooth implementation and ongoing success.

  • Purpose-Built

    Supply'd is specifically designed for food and retail businesses, addressing your unique customer management needs. Its industry-specific features and insights deliver practical solutions where generic systems fall short.

  • Modern Tech & Scalability

    Supply'd uses cutting-edge technology, avoiding the “old-school” limitations of some competitors. The customer management system grows seamlessly with you, offering scalability without requiring additional systems or major disruptions.



Book a demo

Complete Food Supply Chain Software

Supply'd is a specialised Food ERP System designed to replace spreadsheets and generic accounting add-ons. We combine manufacturing, warehousing, sales, and logistics into a single source of truth.

05/12/2025
O443620
$1,692.00
ORDER PLACED
05/12/2025
0443619
$1,963.05
ORDER PLACED
05/12/2025
O443618
$1,300.48
ORDER PLACED
05/12/2025
O443617
$179.80
ORDER PLACED
05/12/2025
O443616
$429.87
ORDER PLACED
05/12/2025
O443615
$1,798.23
ORDER PLACED

Supply'd Intelligence

Supply'd Intelligence is the engine behind your smartest decisions—designed specifically for food & retail businesses. It forecasts demand, predicts sales and production needs, and powers automation across purchasing, invoicing, and delivery. Your data remains private and secure, with insights tailored exclusively to your business. Discover a smarter way to operate, driven by your data.

Learn more

Frequently Asked Questions about Customer Management

Can I set different prices for different customers?

Yes. Supply'd handles complex Price Tiers and contract pricing. You can set a global price list, create group-based discounts (e.g., "Wholesale - Gold"), or override specific product prices for individual customers. The system always automatically applies the correct price at checkout.

Does the system handle credit limits and accounts?

Yes. You can define Credit Limits and payment terms (e.g., Net 7, Net 30) for every customer. If a customer exceeds their limit or has overdue invoices, Supply'd can automatically place new orders on "Credit Hold" until the account is settled.

Can I manage customers with multiple locations?

Yes. You can assign multiple delivery addresses to a single customer account. This is ideal for businesses with multiple branches (like a cafe group) where you need to bill one central entity but dispatch goods to various different locations.

What tools do my sales reps have on the road?

Your reps can use the Supply'd on their mobile (iOS & Android) or a tablet to view live stock, place orders for customers, check account history, and log visit notes—all while standing in the customer's store.

Can I stop manually entering email orders?

Yes. With our Smart Order Inbox, customers can email their PDF purchase orders directly to the system. Our AI reads the document, matches the products, and creates a draft Sales Order for you to review and approve in seconds.

Does this sync with Xero or MYOB?

Yes. Supply'd features a robust sync. When you generate an invoice in Supply'd, it pushes automatically to your accounting software. Conversely, payments reconciled in Xero/MYOB sync back to Supply'd to update the customer's balance.

Can I segment customers for marketing?

Yes. You can use Customer Groups to segment your database (e.g., "Cafes," "Bakeries," "VIPS"). Supply'd integrates with Mailchimp and MailerLite, allowing you to send targeted campaigns based on what your customers actually buy.

Can customers place their own orders?

Yes. You can invite your B2B customers to Supply'd Lite, a free wholesale ordering portal. They can see their specific pricing, view past orders, and reorder from their list of favourites 24/7.

Can I track sales leads that aren't customers yet?

Yes. The built-in Lead Management pipeline allows you to log prospects, track quotes, and schedule follow-ups. Once a lead places their first order, you can convert them to a trading customer with a single click.

Can I store multiple contacts for one business?

Yes. You can save unlimited contacts against a single business record. You might have the Chef receiving the delivery notifications (SMS), and the Accounts Manager receiving the invoices (Email). Supply'd routes the documents to the right people automatically.