Supply'd - A revolutionary ERP

Built to Make Food
Businesses Easier to Run

Supply’d is a connected ERP platform built for growing food manufacturers, wholesalers, distributors and retailers. We bring products, sales, purchasing, inventory, production, delivery, quality and reporting together in one system, helping food businesses replace disconnected software, spreadsheets and manual processes. Supply’d was created from firsthand experience running a food business and dealing with the operational complexity that appears as a company grows.

Built by Someone Who Has Lived the Problem

Supply’d was founded by Jason Stockton after experiencing the challenges of scaling food businesses first-hand. Before Supply’d, Jason worked across ecommerce, technology and operations, including building Only Mine, an Australian chocolate manufacturer and retailer. Running a growing food business exposed the limitations of disconnected systems, manual processes and traditional ERP software that was either too rigid, too complex or poorly suited to food operations. Supply’d was built to solve those problems with practical software designed around how food businesses actually work.

The Team Behind Supply’d

Supply’d is built by a focused team combining food-industry experience, software development, implementation and customer support. We work closely with customers to understand how their businesses operate and turn those requirements into practical product improvements.



Jason Stockton

Founder & CEO

Mike Cusack

Chairman & CFO

Matt Dwyer-Reynolds

Senior Software Engineer

Jesse Morgan

Enterprise Solutions Manager

Melissa Hill-Thompson

Senior Customer Success

Anya Tran

Executive Administrator

The Shit In The Middle - Book about operations

The Thinking Behind Supply’d

Many of the ideas behind Supply'd ERP were explored in The Sh!t In The Middle, written by Supply’d founder Jason Stockton. Drawing on years spent building and operating businesses, the book examines the messy operational middle between strategy and execution: the systems, processes and everyday decisions that determine whether a business actually works.

That same thinking continues to shape Supply’d today. We focus on removing unnecessary complexity, connecting disconnected workflows and building practical systems around how businesses operate in the real world.

Explore The Sh!t In The Middle
Supply'd privacy built in

Built on Trust

Supply’d supports critical day-to-day operations and handles important commercial and operational data. Security, reliability and responsible data management are therefore fundamental to how our platform is developed and operated. Our information security program is aligned with ISO 27001, our security controls are continuously monitored through Vanta, and we provide transparent information about platform availability through our public status centre.

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Why Growing Food Businesses Choose Supply’d

Supply’d is built around the way food and retail businesses actually operate. We combine deep industry understanding with connected technology to deliver software that improves control, reduces manual work and connects teams across the operation.

Built for food
Deep food-specific workflows.
Dedicated implementation
Discovery, data migration, setup and training.
Built for the floor
Scanners, scales and operational workflows work together.
Always evolving
New capabilities delivered continuously as the platform grows.
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See Supply’d ERP in Action

Explore how food manufacturers, bakeries, wholesalers and retailers use Supply’d ERP to run their operations.

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